The Master Plan will use the opportunities provided by the internet and social networks to promote the municipality with tourists and residents of the coastal towns bordering Fuente Álamo with proposals and alternatives in the natural environment. The initiative values ??the town as an environmentally friendly tourism option by promoting the Campo de Cartagena Greenway and a network of recovered trails that discover the municipality's natural, archaeological and architectural heritage. Fuente Álamo has about 40 km of Vía Verde, almost most of the route of this old railway line and one of the most important in the Region of Murcia, which crosses the entire municipality and goes from Cartagena to Alhama de Murcia . COVID-19 has changed the summer plans of organizations and people in 2020.
However, Fuente Álamo, within the Sustainable Villa Director Plan that promotes turning the municipality into the first Sustainable Villa in Spain, has developed a plan to give get to know neighbors and visitors about the municipality's environmentally friendly tourist offer.
The Master Plan prepared by Marevents Comunicación Global and implemented by the Fuente Álamo City Council has tried at all times to adapt to the new normal and make a virtue of necessity in order to position the municipality as an option for sustainable and safe tourism in the Region of Murcia given its strategic position and close to all the coastal municipalities. For this reason, Sustainable Villa of Fuente Álamo, through its website, and in collaboration with those responsible for Tourism of Fuente Álamo, have started a process of information on sustainable activities that can be carried out in the municipality.
A new model of tourism, promoted mainly by the new generational wave of more sensitized people who demand more environmental values ??and who are against uncontrolled development.
And it is that the sustainability or carbon neutrality labels are an incentive that attracts new visitors who spend the summer on the different beaches of the municipalities near Fuente Álamo and who look for natural alternatives for periods of short days. In addition, with this initiative Sustainable Villa will help reduce some nearby overcrowded natural spaces located in La Manga and the surroundings of the Mar Menor.
The change in trend evident in the behavior of sun and beach tourism forced by Covid-19 is allowing the emergence of other initiatives close to that traditional tourism where social distancing is favored. In this framework, it is where Fuente Álamo has found its niche and is positioning itself to provide complementary alternatives to tourists through the recovery of old hiking routes and the promotion of Vía Verde del Campo de Cartagena.
And it is that the municipality has one of the most important Greenways in the Region of Murcia, which connects Cartagena with Alhama de Murcia, and which crosses the entire municipality.
And it is that of the 53 kilometers that make up the so-called Greenway, about 40 km of these old tracks the train converted into a bike path runs through the municipal area of ??Fuentealamero.
A unique route that borders and crosses different Natural Areas protected by the Natura 2000 Network such as the Sierra Espuña Regional Park, the Sierra de Los Victorias SCIs, Cabezos del Pericón,Sierra de la Tercia and Saladares del Guadalentín. Lovers of hiking will also find Sustainable Villa de Fuente Álamo with a total of seven hiking routes of medium-low difficulty.
Some paths marked by PR trails with different routes: Villa Eulalia La Pinilla (MU-95), Villa Eulalia - Las Palas - Tallante (MU-96), Sendero del Algarrobo (MU-97), Variante Las Palas El Algarrobo (MU- 97.1), Villa Eulalia Cuevas de Reyllo (MU-98), Villa Eulalia Fuente Álamo (MU-99) and the one that runs along the Fuente de la Pinilla path (MU-100). An offer of free activities by nature that will allow residents and visitors to take a trip through the diversity and nature of the municipality.
Contrasts of Fuente Álamo that range from the typical orchard crops composed of numerous species that make up one of the most important plant heritages of the Iberian Peninsula, the native and typical fruit trees such as olive and almond trees that leave a pink and unique stamp when they bloom.
as well as cereals of different kinds.
Also the numerous species of aromatic plants, espartras and the varied autochthonous fauna, much of it protected by its singularity as it is the blackberry torture, which can be seen in certain mountain ranges and places of the municipality. And it is that the entire sustainable tourism offer, which will be available on the website of the City Council and the Sustainable Villa Master Plan, will allow users to have all the information necessary to carry out these activities spread throughout the Fuentealamero territory.
Because both the Vía Verde and the routes along trails allow to know the environments of the different districts such as La Aljorra, Campillo de Arriba, Campillo de Abajo, Cuevas de Reyllo or La Pinilla where the CO2 sink recently created by Sustainable Villa is located.
and that is located in the pine forest of Marjal de Gracia.
Visits to the town of Fuente Álamo or visits to monumental, archaeological and museum complexes such as, for example, the Parroquia de San Agustín, the Corverica aljibón, are mandatory stops throughout this journey.the hermitage of San Roque, the Municipal museum, the typical Windmills characteristic of Campo de Cartagena, the Church of Monserrat de La Pinilla, the Sanctuary of Los Cabecicos, the flour mill, the ancient olive tree of La Pinilla, the belonging Roman road to the Via Augusta, as well as different cisterns, manor houses and hermitages scattered throughout the municipality. Different alternatives that can be complemented with other types of activities such as swimming in the municipal swimming pool, for which exceptional security measures have been arranged, or the tasting of typical dishes in restaurants and bars where you can enjoy the typical gastronomy made with local products.
For all this, the Sustainable Villa of Fuente Álamo, through the website of the Fuente Álamo City Council, has prepared a guide with the private network of sustainable rural accommodations that have all the hygiene and cleanliness standards to enjoy a safe vacation in a natural environment. Sustainable Villa, a pioneer municipalityFuente Álamo has become a benchmark in Spain for its initiatives and efforts to change the environment of the municipality.
Since the beginning of the Master Plan, different actions have been carried out aimed at raising awareness and implementing changes in habits in the municipality. All these activities have been supervised and audited to comply with a meticulous Sustainability Plan that allows carbon footprint neutrality in their performance.
Among them are the Environmental Education Day where more than 1000 children participated, the creation of a CO2 sink through the planting of an Aleppo pine forest in the hamlet of La Pinilla, the development of the exhibition "Mar Menor: Nuestro Wetland "aimed at highlighting the natural wealth of the most important wetland in Europe, as well as numerous other physical actions in educational centers and online initiatives aimed at promoting awareness in the population of the town that implies a great change in the sustainability of the municipality.